This Spring, Paul Smith launches 'Project 10: Bag' - a new and refreshing take on design and individuality in a world full of mass production.
Paul Smith has taken one bag shape, the 'Flight Bag' and created 138 individual designs for it - 138 in total, for every Paul Smith shop in Japan. Each shop will stock just one design inviting customers to get something very rare and special.paul smith sale online store.now ordering.
Designs include everything from vibrant graphic prints to more muted colours and new takes on the signature multi-stripe.
Re-evaluating large-scale manufacture, each design is limited to an edition of 10 – the result is a unique, inspiring and entirely individual collection of bags.
'Project 10: Bag' launched exclusively in stores in Japan on 10th April and will be exhibited at The Design Museum from 18th May until 2nd June.
